The Objective:
Start with my daughter's drawing and create a logo.
The Challenge:
My daughter had been questioning her artistic ability. She wanted a logo but did not think that any of her hand-drawn concepts were going to be good enough to use. Therefore, I set out to show her that any drawing can be the foundation for a good logo or graphic.
Client Bio:
A frustrated 8 year-old dreamer with a powerful desire to be a YouTube celebrity.
A simple idea is all it takes:
Despite her frustration, her initial drawing was awesome. Once digitized, it was very easy to clean up the overall look and add some custom typography for that unique style she was looking for.
The Outcome:
A versatile logo that can be used in many different formats and lockups. It works as a logomark or a wordmark. Also as a horizontal or vertical lockup.